Is it the theme?
Reading one of WLTC's post, I learned that Turk Hit Box is giving away a free custom WordPress theme, designed from scratch. Of course, it is based on something the blogger prefers. To be eligible for a free custom WordPress theme, your site has to have a PR of 4, older than 8 months, more than 50 feed subscribers, and an irremovable footer link to Turk Hit Box.
I reviewed what the Turk said in his post about giving away the WordPress theme and why one should try to get one. I agree with his points about having a professional design, and it being a must.
As I have said before, all custom wordpress themes will be designed from scratch using Photoshop and Dreamweaver. Do not underestimate the importance of design. A nice looking wordpress theme with functionality can bring additional visitors and rss subscribers. A Web 2.0 feel is [as] important as the content of a website. Redesigning your blog can have tremendous effects on your traffic & income.This maybe true, but what does actually drive traffic to your site? Is it the theme or is it the content?